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    Make the most of the growing demand for longer stays

    Make the most of the growing demand for longer stays

    Long-term stays are on the rise—here’s what you need to know.
    Airbnb द्वारा लिखा गया, Sep 18, 2020 को प्रकाशित किया गया
    पढ़ने में4 मिनट लगेंगे
    Sep 18, 2020 को अपडेट किया गया

    Highlights

    • Searches for long-term stays are up since last year

    • More hosts are offering long-term stays to help find new ways to earn, reduce their workload, and meet guest demand

    • New tools are available to help you start hosting monthly stays

    The landscape of travel has changed drastically—remote work and school are the new norm, and many people are choosing to temporarily live, work, and learn in different areas. As a result, many hosts are updating their listing to allow longer stays of 28 nights or more.

    Read more to find out if hosting a long-term stay is right for you:

    Harness a growing trend

    Due to changing travel trends, it’s no surprise that long-term stays are on the rise. In August, the number of people who searched for longer stays was up more than 50% compared to last year*, and many hosts who have experienced a decline in bookings due to COVID-19 have used longer stays as a strategic way to continue hosting. More than 80% of Airbnb hosts accept long-term stays,** and Airbnb has recently introduced a new dedicated “monthly stays” section for guests to find the right listings for their needs.

    Evan, a Superhost in Charlotte, North Carolina, has noticed an increase in longer stays over the past few months, which has helped him continue hosting during uncertain times.

    “I don’t know if we would’ve made it through COVID-19 without having long-term stays,” Evan says. “We were able to more than cover expenses during a time when it was uncertain if we would be able to break even. Until things become more normal, I have to stay in business, so right now I prefer the longer stays and higher occupancy—it’s a reliable way to stay afloat.”

    Cover the basics

    It’s relatively easy to start allowing long-term stays by adjusting the maximum stay length in your settings. Since guests are staying for a longer period of time, it’s recommended that your space includes a kitchen, wifi, and other essentials (like toilet paper, soap, towels, bed linens, and pillows). It’s also a good idea to mention that you accept longer stays in your description, along with your wifi speed, your pet policy, and detailed room and bed descriptions.

    Consider monthly discounts

    Guests who are booking longer stays typically search for listings that offer discounts. Lowering your listing’s nightly price may seem counterintuitive, but if your average vacancy is 20% (e.g. you’re booked for 24 days out of the month), a 20% discount for longer stays helps you earn a similar amount with a single stay. As of March 2020, roughly half of all global listings provide discounts for stays of one month or longer, and those who do get highlighted for it.

    Save time and money

    Over the past few months, Laurie, a Superhost near Salt Lake City, Utah, has also noticed a growing appetite for longer stays because “people are working from home and realize they can get out and work from somewhere else.”

    Hosting longer stays helps Laurie save time on cleaning, communicating with guests, and working on administrative tasks: “We spend a lot more time and money on cleaning during COVID-19, so longer stays help cut down on that. We also manage the listing ourselves, so it’s nice to not have to worry about getting the unit turned over as frequently, especially while we are traveling or on vacation.”

    Plan ahead for maintaining your space

    Laurie mentions that longer stays can also have implications on the maintenance and use of your space, which other hosts should factor into their hosting decisions. “The guests that are here long-term really live in the house, cook their meals, and spend time there—and that can lead to additional wear and tear,” Laurie says.

    While longer-term guests may use your space differently, Evan has found that they can be a bit more forgiving: “Overall it’s a whole lot less management and lower-maintenance clientele. Longer-term guests have more patience and more grace if things happen to go wrong.”

    Form connections with guests

    Another less-obvious benefit to hosting longer stays, Laurie says, is the ability to connect with their guests (even if it’s in a socially-distant manner). “We have more of an opportunity to meet our guests, which is rewarding and usually helps to improve our ratings.”

    Start offering long-term stays

    If you’re interested in making your space available for long-term stays, there are a number of strategies and new tools to help you get started, including:

    • A setup tool in your listings tab (currently not available on the Airbnb app)
    • A dedicated monthly stays section for guests to help your listing stand out. Learn more

    *Based on internal Airbnb global data, comparing the number of searchers who entered dates of 28 nights or more from August 1, 2020 to August 31, 2020 to the same month in 2019.
    **Based on internal Airbnb global data as of March 30, 2020.

    Information contained in this article may have changed since publication.

    Highlights

    • Searches for long-term stays are up since last year

    • More hosts are offering long-term stays to help find new ways to earn, reduce their workload, and meet guest demand

    • New tools are available to help you start hosting monthly stays

    Airbnb
    Sep 18, 2020
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